Artists don’t want to learn marketing. Artists want to make art.
The Beyond The Portfolio™ Course teaches artists what you need to know to sell yourself and your work.
This course teaches a 6-part reusable marketing framework. It’s not trying to make you an expert. It’s designed to help you get hired and sell more of your work.
Course Outline:
1.2 | What We Mean By “Community”
1.3 | Every Artist For Herself/Himself
1.4 | Make it easy to find Artists (an Artists Directory)
1.5 | Promote Artists (Featured Artists)
2.2 | The Get Your Message Right Framework
2.3 | Choose A Niché
2.4 | Map Problems/Solutions/Benefits
2.5 | The Elevator Pitch Template
2.6 | How To Use Your Message
3.2 | Why Artists Need A Website
3.3 | Artist Website Features
3.4 | Artist Website Pages
3.4.1 | Site Map
3.4.2 | Page Wireframes
3.4.2 | Page Wireframes
3.5 | SEO
3.5.1 | What is SEO
3.5.2 | Create Topic Pillars
3.5.3 | The 5 Parts Of An SEO Campaign
3.5.2 | Create Topic Pillars
3.5.3 | The 5 Parts Of An SEO Campaign
3.5.3.a | 1. Keyword Hunting
3.5.3.b | 2. On-Page Optimization
3.5.3.c | 3. Off-Page Optimization
3.5.3.d | 4. Progress Monitoring
3.5.3.e | 5. Evidence Based Refinement
3.5.3.b | 2. On-Page Optimization
3.5.3.c | 3. Off-Page Optimization
3.5.3.d | 4. Progress Monitoring
3.5.3.e | 5. Evidence Based Refinement
3.6 | Products
3.6.1 | What will you sell?
3.6.1.a | Create a Product List
3.6.1.b | Plan Order Fulfillment
3.6.1.c | Pricing Products
3.6.1.d | Write Product Descriptions
3.6.1.e | Product Images
3.6.1.b | Plan Order Fulfillment
3.6.1.c | Pricing Products
3.6.1.d | Write Product Descriptions
3.6.1.e | Product Images
3.6.2 | Create Your Products
3.6.3 | Store Page
3.6.4 | Product Details Page
3.6.5 | Setup Order Emails + Automations
3.6.6 | Test Your Store
3.6.4 | Product Details Page
3.6.5 | Setup Order Emails + Automations
3.6.6 | Test Your Store
3.7 | Services
3.7.1 | What Services will you sell?
3.7.1.a | Create a Services List
3.7.1.b | Plan Service Fulfillment
3.7.1.c | Pricing Services
3.7.1.d | Write Service Descriptions
3.7.1.e | Service Images
3.7.1.b | Plan Service Fulfillment
3.7.1.c | Pricing Services
3.7.1.d | Write Service Descriptions
3.7.1.e | Service Images
3.7.2 | Create Your Services
3.7.3 | Services Page
3.7.4 | Service Details Pages
3.7.5 | Setup Service Order Emails + Automations
3.7.6 | Test Your Services Page
3.7.3 | Services Page
3.7.4 | Service Details Pages
3.7.5 | Setup Service Order Emails + Automations
3.7.6 | Test Your Services Page
3.8 | Content
3.8.1 | Create A Content Plan
3.8.2 | 2 Content Writing Frameworks
3.8.3 | UTM Links
3.8.4 | How To Write Website Content
3.8.5 | How To Write Blogs
3.8.6 | How To Write Social Media Posts
3.8.2 | 2 Content Writing Frameworks
3.8.3 | UTM Links
3.8.4 | How To Write Website Content
3.8.5 | How To Write Blogs
3.8.6 | How To Write Social Media Posts
3.9 | Build A Website
3.9.1 | Create A Site
3.9.1.a | ArtistsZone.net Websites
3.9.1.b | Other Site Options
3.9.1.b | Other Site Options
Shopify
Squarespace
WordPress.com or WordPress.org
Squarespace
WordPress.com or WordPress.org
3.9.2 | Setup Site Email (SMTP)
3.9.2.a | What is Simple Mail Transfer Protocol (SMTP)?
3.9.2.b | Setup SMTP
3.9.2.b | Setup SMTP
3.9.3 | Setup SPAM Protection
3.9.3.a | Create reCaptcha Keys
3.9.3.b | User Login & Registration Forms
3.9.3.c | Custom Forms
3.9.3.b | User Login & Registration Forms
3.9.3.c | Custom Forms
3.9.4 | Setup Site Security
3.9.5 | Create A Google Maps API Key
3.9.6 | Create Home Page
3.9.7 | Create Work Page
3.9.5 | Create A Google Maps API Key
3.9.6 | Create Home Page
3.9.7 | Create Work Page
3.9.7.a | Create Work Images (2 Sizes)
3.9.7.b | Write Work Content
3.9.7.c | Place Work Images & Content On Home Page
3.9.7.d | Place Work Images & Content On Work Page
3.9.7.b | Write Work Content
3.9.7.c | Place Work Images & Content On Home Page
3.9.7.d | Place Work Images & Content On Work Page
3.9.8 | Create Events Page
3.9.8.a | Create Events
3.9.8.b | Manage Events
3.9.8.b | Manage Events
3.9.9 | Create Blog Page
3.9.10 | Create Store Page
3.9.10 | Create Store Page
3.9.10.a | Create Stripe Account
3.9.10.b | Create Products
3.9.10.c | Create Store Page
3.9.10.b | Create Products
3.9.10.c | Create Store Page
3.9.11 | Create About Page
3.9.12 | Create Bio/CV Page
3.9.13 | Create Speaking Page
3.9.14 | Create Contact Page
3.9.12 | Create Bio/CV Page
3.9.13 | Create Speaking Page
3.9.14 | Create Contact Page
3.9.14.a | Create Contact Form
3.9.14.b | Add Contact Form to Contact Page
3.9.14.b | Add Contact Form to Contact Page
4.2 | Why Artists Need Email Marketing
4.3 | Contacts
4.3.1 | Contacts
4.3.2 | Lists
4.3.3 | Tags
4.3.4 | Segments
4.3.2 | Lists
4.3.3 | Tags
4.3.4 | Segments
4.4 | Campaigns
4.4.1 | Regular Campaigns
4.5 | Automations
4.5.1 | Recurring Campaigns
4.5.2 | Sequence Campaigns
4.5.3 | Sequence for Automation
4.5.2 | Sequence Campaigns
4.5.3 | Sequence for Automation
4.6 | Forms
4.7 | Email Templates
4.8 | Tools
4.8.1 | Polls
4.8.2 | Lead Magnets
4.8.2 | Lead Magnets
4.8.2.a | eBooks
4.8.2.b | Checklists
4.8.2.c | Tools
4.8.2.b | Checklists
4.8.2.c | Tools
4.9 | Analytics
4.9.1 | UTM Links
4.10 | Integrations
4.10.1 | ZeroBounce (Email validation & deliverability)
4.10.2 | Twilio (SMS)
4.10.3 | OpenAI, Anthropic (AI)
4.10.2 | Twilio (SMS)
4.10.3 | OpenAI, Anthropic (AI)
5.2 | Why Artists Need Social Media
5.3 | Instagram (B2C)
5.4 | LinkedIn (B2B)
5.5 | Bluesky (B2C)
6.2 | What to track?
6.2.1 | Backlinks
6.2.2 | Social Media Post Links
6.2.3 | Email Marketing Links
6.2.2 | Social Media Post Links
6.2.3 | Email Marketing Links
6.3 | How to setup tracking?
6.3.1 | Web Analytics
6.3.2 | Get Backlinks
6.3.3 | Create UTM Links
6.3.2 | Get Backlinks
6.3.3 | Create UTM Links
6.3.3.a | Social Media Links
6.3.3.b | Email Marketing Links
6.3.3.b | Email Marketing Links
6.4 | What Reports do you need?
6.4.1 | Website
6.4.1.a | Visitors
6.4.1.b | Top Pages
6.4.1.c | Top Exit Pages
6.4.1.d | # Downloads
6.4.1.e | Top Downloads
6.4.1.f | Top Referring Channels (UTM Links)
6.4.1.g | Top Links (UTM Links)
6.4.1.b | Top Pages
6.4.1.c | Top Exit Pages
6.4.1.d | # Downloads
6.4.1.e | Top Downloads
6.4.1.f | Top Referring Channels (UTM Links)
6.4.1.g | Top Links (UTM Links)
6.4.2 | E-Commerce
6.4.2.a | Top Products
6.4.2.b | Top Services
6.4.2.b | Top Services
6.4.3 | Journey Monitoring
6.3.3.a | Stop/Drop Pages
6.3.1.b | Stop/Drop Posts
6.3.1.b | Stop/Drop Posts
How much does the Course Cost?
The course costs less than a set of supplies for a semester.
The Beyond The Portfolio™ Course
$500 (One-Time Fee + Lifetime Course Access)
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The Beyond The Portfolio™ Course was made with years of experience and a passionate commitment to uplift artists and the arts. Subscribe and we’ll notify you when the course launches.
