Art School Graduates Spend 4 Years Learning How To Make Art. We Teach Them How To Sell It.

It’s an every Artist for themselves world.

Before:

Before the Beyond The Portfolio™ Course
Every artist has their own network, their own website, and they do their own marketing. Their success is limited to the size of their individual reach.

ArtistsZone changes that.

After:

After the Beyond The Portfolio™ Course
ArtistsZone™ centralizes artists visibility, standardizes access to tools, and improves the baseline ROI of every member artist.
  • Improved Visibility
  • The Beyond The Portfolio™ marketing course for Artists
  • Artist Websites with built-in Artist Marketing Features
  • An Artists Network that promotes Artists

What’s the goal?

We're on a mission to create 12,700 More Working Artists by 2028.

127,000 students graduate from art programs in the United States every year. And most of them won’t make a living making art.

That's not an opinion. It's the data.

  • Less than 16% of working artists make a living from their art.
  • More than 107,000 artists graduate every year without the marketing skills they need.

ArtistsZone exists to change this.

Our goal is increase the number of artists who make a living from their art by 10% by 2028 (that’s 12,700 successful artists). This goal is definitely doable and achieving it will make a big impact.

Teaching artists marketing is the difference maker.

Schools: Get the course for the Fall 2026 Class

ArtistsZone gives students a day-one career advantage — and gives your program measurable outcomes you can point to.

Artists & Students: Take the course when it launches

The Beyond The Portfolio™ Course teaches the marketing skills artists need — built for visual artists, illustrators, and graphic designers.

For Art Schools

You’re an Art School President, Dean, or Department Head

Your graduates leave without the essential skill they need to get hired. New funding rules require you track post graduation hiring rates and pay levels. The ‘Beyond The Portfolio’ course helps more artists sell their work and get hired — with zero faculty workload and a plug-and-play curriculum that’s ready for Fall 2026.

Course Outline:

1.2 | What We Mean By “Community”
1.3 | Every Artist For Herself/Himself
1.4 | Make it easy to find Artists (an Artists Directory)
1.5 | Promote Artists (Featured Artists)

2.2 | The Get Your Message Right Framework
2.3 | Choose A Niché
2.4 | Map Problems/Solutions/Benefits
2.5 | The Elevator Pitch Template
2.6 | How To Use Your Message

3.2 | Why Artists Need A Website
3.3 | Artist Website Features
3.4 | Artist Website Pages
3.4.1 | Site Map
3.4.2 | Page Wireframes
3.5 | SEO
3.5.1 | What is SEO
3.5.2 | Create Topic Pillars
3.5.3 | The 5 Parts Of An SEO Campaign
3.5.3.a | 1. Keyword Hunting
3.5.3.b | 2. On-Page Optimization
3.5.3.c | 3. Off-Page Optimization
3.5.3.d | 4. Progress Monitoring
3.5.3.e | 5. Evidence Based Refinement
3.6 | Products
3.6.1 | What will you sell?
3.6.1.a | Create a Product List
3.6.1.b | Plan Order Fulfillment
3.6.1.c | Pricing Products
3.6.1.d | Write Product Descriptions
3.6.1.e | Product Images
3.6.2 | Create Your Products
3.6.3 | Store Page
3.6.4 | Product Details Page
3.6.5 | Setup Order Emails + Automations
3.6.6 | Test Your Store
3.7 | Services
3.7.1 | What Services will you sell?
3.7.1.a | Create a Services List
3.7.1.b | Plan Service Fulfillment
3.7.1.c | Pricing Services
3.7.1.d | Write Service Descriptions
3.7.1.e | Service Images
3.7.2 | Create Your Services
3.7.3 | Services Page
3.7.4 | Service Details Pages
3.7.5 | Setup Service Order Emails + Automations
3.7.6 | Test Your Services Page
3.8 | Content
3.8.1 | Create A Content Plan
3.8.2 | 2 Content Writing Frameworks
3.8.3 | UTM Links
3.8.4 | How To Write Website Content
3.8.5 | How To Write Blogs
3.8.6 | How To Write Social Media Posts
3.9 | Build A Website
3.9.1 | Create A Site
3.9.1.a | ArtistsZone.net Websites
3.9.1.b | Other Site Options
Shopify
Squarespace
WordPress.com or WordPress.org
3.9.2 | Setup Site Email (SMTP)
3.9.2.a | What is Simple Mail Transfer Protocol (SMTP)?
3.9.2.b | Setup SMTP
3.9.3 | Setup SPAM Protection
3.9.3.a | Create reCaptcha Keys
3.9.3.b | User Login & Registration Forms
3.9.3.c | Custom Forms
3.9.4 | Setup Site Security
3.9.5 | Create A Google Maps API Key
3.9.6 | Create Home Page
3.9.7 | Create Work Page
3.9.7.a | Create Work Images (2 Sizes)
3.9.7.b | Write Work Content
3.9.7.c | Place Work Images & Content On Home Page
3.9.7.d | Place Work Images & Content On Work Page
3.9.8 | Create Events Page
3.9.8.a | Create Events
3.9.8.b | Manage Events
3.9.9 | Create Blog Page
3.9.10 | Create Store Page
3.9.10.a | Create Stripe Account
3.9.10.b | Create Products
3.9.10.c | Create Store Page
3.9.11 | Create About Page
3.9.12 | Create Bio/CV Page
3.9.13 | Create Speaking Page
3.9.14 | Create Contact Page
3.9.14.a | Create Contact Form
3.9.14.b | Add Contact Form to Contact Page

4.2 | Why Artists Need Email Marketing
4.3 | Contacts
4.3.1 | Contacts
4.3.2 | Lists
4.3.3 | Tags
4.3.4 | Segments
4.4 | Campaigns
4.4.1 | Regular Campaigns
4.5 | Automations
4.5.1 | Recurring Campaigns
4.5.2 | Sequence Campaigns
4.5.3 | Sequence for Automation
4.6 | Forms
4.7 | Email Templates
4.8 | Tools
4.8.1 | Polls
4.8.2 | Lead Magnets
4.8.2.a | eBooks
4.8.2.b | Checklists
4.8.2.c | Tools
4.9 | Analytics
4.9.1 | UTM Links
4.10 | Integrations
4.10.1 | ZeroBounce (Email validation & deliverability)
4.10.2 | Twilio (SMS)
4.10.3 | OpenAI, Anthropic (AI)

5.2 | Why Artists Need Social Media
5.3 | Instagram (B2C)
5.4 | LinkedIn (B2B)
5.5 | Bluesky (B2C)

6.2 | What to track?
6.2.1 | Backlinks
6.2.2 | Social Media Post Links
6.2.3 | Email Marketing Links
6.3 | How to setup tracking?
6.3.1 | Web Analytics
6.3.2 | Get Backlinks
6.3.3 | Create UTM Links
6.3.3.a | Social Media Links
6.3.3.b | Email Marketing Links
6.4 | What Reports do you need?
6.4.1 | Website
6.4.1.a | Visitors
6.4.1.b | Top Pages
6.4.1.c | Top Exit Pages
6.4.1.d | # Downloads
6.4.1.e | Top Downloads
6.4.1.f | Top Referring Channels (UTM Links)
6.4.1.g | Top Links (UTM Links)
6.4.2 | E-Commerce
6.4.2.a | Top Products
6.4.2.b | Top Services
6.4.3 | Journey Monitoring
6.3.3.a | Stop/Drop Pages
6.3.1.b | Stop/Drop Posts

For Artists

You’re an Artist or Art Student

You know how to make art. You don't know how to get clients, grow an audience, or sell your work. Nobody taught you marketing. We learned marketing the hard way — and we made the ‘Beyond The Portfolio’ course so artists don't have to go through that and figure it all out on their own.

Watch The Video

Start-Quotes-WHITE

Ed gave his "Beyond the Portfolio" presentation to my Senior Studio class. It was incredible! It focused on marketing for creatives with an emphasis on the online/digital side of that process. For such an extensive topic Ed organized his talk in a clear, and easy to follow structure. He is obviously an expert in this field, and myself and the students benefited substantially.

— Francis Vallejo, M.A.
Associate Professor – Illustration Section Lead

What makes ArtistsZone™ different?

Other artist platforms focus on promoting and selling art. ArtistsZone focuses on promoting and selling artists.
  • A 6-part reusable artists marketing course and tools.
  • A complete hosted artist website — Register. > Customize. > Launch.
  • Built-in artist marketing features.
  • Built-in community.

What’s next?

ArtistZone is made by artists for artists. Become a member and join our growing artists community.

Schools: Get the course for the Fall 2026 Class

ArtistsZone gives students a day-one career advantage — and gives your program measurable outcomes you can point to.

Artists & Students: Take the course when it launches

The Beyond The Portfolio™ Course teaches the marketing skills artists need — built for visual artists, illustrators, and graphic designers.
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