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Teach The Marketing Skills Your Placement Numbers Depend On

The Problem Every Art School Faces

The enrollment cliff (2025–2030) and new laws are forcing schools to compete on graduate career outcomes. Meanwhile, AI-generated art is eroding portfolio differentiation and commoditizing pricing.

Teaching marketing skills is now every art school’s ROI advantage.

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The Beyond The Portfolio™ Course Delivers Better ROI

Your students have mastered their craft. But message writing, email marketing, UTM links, and SEO? They didn’t learn those essential skills.

Beyond The Portfolio is a licensed 6-part marketing course for artists that plugs into your existing curriculum.

Artists who complete the course leave with a defined niche, a clear message, and the skills to attract clients and get hired — on their own.

What Schools gets:
  • Measurable Student ROI
  • Proof your program prepares graduates for the real-world.
  • A career readiness credential you can show accreditation bodies.
  • 90-Day Quarterly Status Reports

What Students and Alumni get:
  • A defined niche and a targeted Elevator Pitch to build their brand.
  • A 6-part reusable artists marketing framework.
  • An artist website with built-in artist marketing features (if they don’t already have one).
  • A community of artists and alumni who've learned to sell their work — and help each other do the same.

How much does it cost?
The Beyond The Portfolio™ Course costs $500 per student and includes:
  • Lifetime access to the course (includes tools and course updates).
  • Lifetime community membership.
  • A hosted artist website + 1 year of free hosting.

Course Outline:

1.2 | What We Mean By “Community”
1.3 | Every Artist For Herself/Himself
1.4 | Make it easy to find Artists (an Artists Directory)
1.5 | Promote Artists (Featured Artists)

2.2 | The Get Your Message Right Framework
2.3 | Choose A Niché
2.4 | Map Problems/Solutions/Benefits
2.5 | The Elevator Pitch Template
2.6 | How To Use Your Message

3.2 | Why Artists Need A Website
3.3 | Artist Website Features
3.4 | Artist Website Pages
3.4.1 | Site Map
3.4.2 | Page Wireframes
3.5 | SEO
3.5.1 | What is SEO
3.5.2 | Create Topic Pillars
3.5.3 | The 5 Parts Of An SEO Campaign
3.5.3.a | 1. Keyword Hunting
3.5.3.b | 2. On-Page Optimization
3.5.3.c | 3. Off-Page Optimization
3.5.3.d | 4. Progress Monitoring
3.5.3.e | 5. Evidence Based Refinement
3.6 | Products
3.6.1 | What will you sell?
3.6.1.a | Create a Product List
3.6.1.b | Plan Order Fulfillment
3.6.1.c | Pricing Products
3.6.1.d | Write Product Descriptions
3.6.1.e | Product Images
3.6.2 | Create Your Products
3.6.3 | Store Page
3.6.4 | Product Details Page
3.6.5 | Setup Order Emails + Automations
3.6.6 | Test Your Store
3.7 | Services
3.7.1 | What Services will you sell?
3.7.1.a | Create a Services List
3.7.1.b | Plan Service Fulfillment
3.7.1.c | Pricing Services
3.7.1.d | Write Service Descriptions
3.7.1.e | Service Images
3.7.2 | Create Your Services
3.7.3 | Services Page
3.7.4 | Service Details Pages
3.7.5 | Setup Service Order Emails + Automations
3.7.6 | Test Your Services Page
3.8 | Content
3.8.1 | Create A Content Plan
3.8.2 | 2 Content Writing Frameworks
3.8.3 | UTM Links
3.8.4 | How To Write Website Content
3.8.5 | How To Write Blogs
3.8.6 | How To Write Social Media Posts
3.9 | Build A Website
3.9.1 | Create A Site
3.9.1.a | ArtistsZone.net Websites
3.9.1.b | Other Site Options
Shopify
Squarespace
WordPress.com or WordPress.org
3.9.2 | Setup Site Email (SMTP)
3.9.2.a | What is Simple Mail Transfer Protocol (SMTP)?
3.9.2.b | Setup SMTP
3.9.3 | Setup SPAM Protection
3.9.3.a | Create reCaptcha Keys
3.9.3.b | User Login & Registration Forms
3.9.3.c | Custom Forms
3.9.4 | Setup Site Security
3.9.5 | Create A Google Maps API Key
3.9.6 | Create Home Page
3.9.7 | Create Work Page
3.9.7.a | Create Work Images (2 Sizes)
3.9.7.b | Write Work Content
3.9.7.c | Place Work Images & Content On Home Page
3.9.7.d | Place Work Images & Content On Work Page
3.9.8 | Create Events Page
3.9.8.a | Create Events
3.9.8.b | Manage Events
3.9.9 | Create Blog Page
3.9.10 | Create Store Page
3.9.10.a | Create Stripe Account
3.9.10.b | Create Products
3.9.10.c | Create Store Page
3.9.11 | Create About Page
3.9.12 | Create Bio/CV Page
3.9.13 | Create Speaking Page
3.9.14 | Create Contact Page
3.9.14.a | Create Contact Form
3.9.14.b | Add Contact Form to Contact Page

4.2 | Why Artists Need Email Marketing
4.3 | Contacts
4.3.1 | Contacts
4.3.2 | Lists
4.3.3 | Tags
4.3.4 | Segments
4.4 | Campaigns
4.4.1 | Regular Campaigns
4.5 | Automations
4.5.1 | Recurring Campaigns
4.5.2 | Sequence Campaigns
4.5.3 | Sequence for Automation
4.6 | Forms
4.7 | Email Templates
4.8 | Tools
4.8.1 | Polls
4.8.2 | Lead Magnets
4.8.2.a | eBooks
4.8.2.b | Checklists
4.8.2.c | Tools
4.9 | Analytics
4.9.1 | UTM Links
4.10 | Integrations
4.10.1 | ZeroBounce (Email validation & deliverability)
4.10.2 | Twilio (SMS)
4.10.3 | OpenAI, Anthropic (AI)

5.2 | Why Artists Need Social Media
5.3 | Instagram (B2C)
5.4 | LinkedIn (B2B)
5.5 | Bluesky (B2C)

6.2 | What to track?
6.2.1 | Backlinks
6.2.2 | Social Media Post Links
6.2.3 | Email Marketing Links
6.3 | How to setup tracking?
6.3.1 | Web Analytics
6.3.2 | Get Backlinks
6.3.3 | Create UTM Links
6.3.3.a | Social Media Links
6.3.3.b | Email Marketing Links
6.4 | What Reports do you need?
6.4.1 | Website
6.4.1.a | Visitors
6.4.1.b | Top Pages
6.4.1.c | Top Exit Pages
6.4.1.d | # Downloads
6.4.1.e | Top Downloads
6.4.1.f | Top Referring Channels (UTM Links)
6.4.1.g | Top Links (UTM Links)
6.4.2 | E-Commerce
6.4.2.a | Top Products
6.4.2.b | Top Services
6.4.3 | Journey Monitoring
6.3.3.a | Stop/Drop Pages
6.3.1.b | Stop/Drop Posts

Course Outline:

Schools: Get the course for the Fall 2026 Class

The Beyond The Portfolio™ Course gives artists a lifetime career advantage — it also gives your program measurable outcomes you can point to.
Book A Call →

Tools & Resources

Download the Get Your Message Right Tools, artist website wireframes, artist website site map, and more.

Check back occasionally for updates.

Download Files

Presentation Slides (April 20)
Get Your Message Right Tools:
Choose A Niche Worksheet (PDF)
Problems/Solutions/Benefits Canvas (PDF)
Elevator Pitch Template (PDF)
Other Download Files:
Artist Website Wireframes (PDF)
Artist Website Site Map (PDF)
Artists Email List Design Guide (PDF)
Artists Advertising Setup Guide v1 (PDF)
Artists Social Media Checklist (PDF)

Frequently Asked Questions

A licensed 6-part reusable marketing framework designed for artists. It teaches how to: choose a niche, write a clear targeted message, build a marketing-ready website, grow an email list, use social media, and track results. Artists who finish the course leave with the skills needed to attract clients and get hired on their own.

A 6-Part Framework — Community, Message, Website, Email Marketing, Social Media, and Analytics. Worksheets, templates, and tools are included. Everything is actionable and reusable.

It's built to plug into your existing program. You can add it as an elective, a senior capstone requirement, or a standalone workshop. We'll work with you on where it fits best.

Yes. Schools can extend access to graduates as an alumni benefit. Every alumni success story is your next enrollment pitch.

Very little. We handle the course content and delivery. Schools receive 90-Day Quarterly Status Reports so you can track key student progress metrics without managing it yourself.

Accreditors want proof that your program prepares graduates for careers — not amazing portfolios. The Beyond The Portfolio™ Course gives students a lifetime career readiness credential. Quarterly survey data evidence you can put in front of an accreditation body.

Yes. Proposed rules would tie Title IV aid eligibility to graduate earnings benchmarks that art graduates structurally can't meet — not because they lack talent, but because they lack marketing skills. Artists with marketing skills earn significantly more. The Beyond The Portfolio Course™ is one of the most direct responses your school can make.

Artists who complete the course leave with a defined niche, a working elevator pitch, a functional reusable marketing framework, and the ability to setup and manage their own website, email, social media, and analytics. The goal is creating a cohort of graduates who can market themselves effectively.

$500 per student per year — less than the cost of a laptop or supplies for a semester. Schools get a complete marketing curriculum, ongoing updates, and quarterly ROI reporting. Students get lifetime access to the course, course updates, tools, and actionable marketing skills that work in the real world from day one.

Art schools and institutions in the U.S., EU, UK, Canada, Australia, Latin America, and Asia. The license includes ongoing course updates and support — you're not buying a static product.

Yes. Book a call now and we'll get you set up in time.

ArtistsZone™ is a new online artists community that teaches artists what they need to know about marketing. Artists complete the Beyond The Portfolio™ Course, join a community of artists and alumni who support each other's careers, and leave with lifetime marketing skills and tools that help them generate real outcomes. For schools, that translates directly into measurable graduate outcomes, better student ROI, and valuable career readiness credentials.

 

Book a 30-minute discovery Call

Upgrade your students ROI with the marketing skills they need to make a living making art. Get The Beyond The Portfolio™ Course for your Fall 2026 Class. Book a call to learn more.
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